...Was conceptualized in 2006 and produced its first collection in 2010. Unorthodox is a lifestyle brand that incorporates real life events with street subculture. Its inspiration is a blend between New York’s street culture and Southern California’s suburban culture. The perspectives of these two urban centers make a hell of a brand and portray individuality like no other brand available. Unorthodox was created for the individual, the person that doesn’t want to follow trends and fads but love to create them. The imagery and creative visuals Unorthodox specializes in are thought provoking and were chosen specifically to spark conversation. Unorthodox Clothing is a unique clothing line that focuses on the concept of being an individual. Expressing one’s thoughts through fashion is a trend we strive to uphold. “Dare to Be Different” is our Motto and that we are.